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Feb 3

New Online Sales Portal Allows Benjamin Obdyke to Sell Directly to Builders and Consumers

Benjamin Obdyke Incorporated, a leading provider of roof and wall products to the residential and commercial construction markets, recently launched its newly designed online marketplace, Delivering easy access and streamlined search and navigation features, allows the company to offer unlimited availability to its product portfolio. The site also features best practices for product installation as well as an area dedicated to educating visitors on moisture management.

“Our products offer superior benefits and can help create a truly safe and durable building,” said Tara Murray, Marketing Manager for Benjamin Obdyke Incorporated. “It is important to us for our products and solutions to be available to anyone, anywhere. With this new website, we are making that possible.”

Some of the key elements of Benjamin Obdyke’s online marketplace include:

Streamlined Navigation – The organized and simplified layout helps visitors find the products and solutions they need by product or application.

Ben Recommends – Unique to the site are the Ben Recommends pages. This new feature helps potential buyers evaluate which protection solution is most recommended for their specific application. By selecting the cladding type for example, a user can see each component that
is recommended and why. BuyObdyke also provides access to other manufacturer’s products that are compatible with the recommended system.

Installation Details – The Installation Details section features a library of product literature, installation videos and downloadable installation instructions.

Responsive Design – It is imperative to have a website that is mobile friendly. Increasingly more and more people leverage smart phones and tablets to access the Internet and this site allows for convenient access on-the-go.

Education & Training – A gallery of video blogs featuring company experts walk visitors through a number of questions and topics commonly associated with wall and roofing conditions

Contact – The site’s contact form makes it easy for visitors to get in touch for product information and to request product samples. A quick link to Customer Service also ensures that order questions are answered quickly.

The website will be updated regularly with product additions, educational content and installation videos. For more on Benjamin Obyke, visit

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