By TotalHousehold PRO
TotalHousehold PRO provides web design, web hosting, and management of mobile friendly websites and social media pages for contractors and home improvement professionals.
In order to gain a competitive edge, your home improvement business must give consumers the peace of mind that the company and people that they’re allowing into their homes are honest and reliable. Thanks to the Internet, more and more consumers can make informed decisions about the company they hire and the individuals they’ll be doing business with. So how can you relay the message to consumers that your business is trustworthy and knowledgeable? To start, ask yourself these five questions:
Is your website informative and up to date?
This question implies that you already have a website—if you don’t, it’s time. However, it’s not only important to have a website, but it’s crucial that your business has a great website. It’s 2015, which means the last time your website should have been updated was last month, not 2005. Because consumers are experts at online research, they’re going to judge the quality of your website and use it to make assumptions about the quality of your business. Also, even if you have a current and updated website, it won’t mean a thing if potential customers can’t find it. Optimizing your website to boost it’s search engine ranking is essential in gaining an edge on your neighboring competition.
How are you expressing your expertise?
Consumers are information hungry so the best thing your business can do is to fulfill that need. Adding a blog to your website that offers original and informative content about your trade will further position your business as an industry expert. Whether it’s an article a week or an article a month, custom content can go a long way.
Are you active on social media?
Social media is a very important business tool that you should take advantage of. However, it’s one thing to have a Facebook or Google+ page and a whole other thing entirely to maintain and grow these pages. Without maintenance your pages lose credibility and are essentially pointless. Social media is also a way for your business to make personal connections and have conversations directly with current and potential customers. By fully taking advantage of social media, you will position yourself as not only an industry expert, but as a trustworthy business.
Are you benefiting from trade associations?
Becoming a member of a reputable association in your industry is a huge plus. Whether it’s the National Association of Home Builders or the National Electrical Contractors Association, whatever your trade you’re likely to find an association that you can join. Many national associations have regional and state branches that your business can become a member of, too.
How are you involved in the local community?
Your local chamber of commerce is designed to support local businesses, so why not take advantage of it? Becoming a member and getting involved opens the door to local business networking events and opportunities that will get your business in front of potential customers and build a trusted relationship with your community.
To help boost your business, visit pro.totalhousehold.com for website design, management, custom content creation and social media management services specifically designed for contractors. To learn more about the services we offer and to get a free marketing consultation for your business email us at firstname.lastname@example.org or call us at 1-800-325-4315.